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Wow Mazda and Isuzu ute deal

Mazda has announced that its next-generation BT-50 ute will be based on the next Isuzu D-Max, signalling a shift away from a long-running arrangement with Ford.

The two Japanese companies today announced a “basic agreement” that will see Isuzu produce the next generation of Mazda utes, based on Isuzu’s pickup model.

The newly minted (tentative) deal between Mazda and Isuzu will “allow… Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage”.

In other words, Isuzu will get greater scale and therefore be able to spend more keeping the next D-Max modern, while Mazda will be able to remain strong in core markets, again including Australia.

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2017-03-11T16:59:50-05:00 News|0 Comments